The Challenge

Fluss is an innovative product which allows easy access control to complexes and offices via a bluetooth device installed at the gate or door and a your smart phone. They had a clear route to market and a logo, but they needed help developing a visual identity and messaging to support their sales efforts. 

The Solution

We worked closely with them to understand the product and its benefits for users, as well as the target audience and customer touchpoints. With this information we developed a visual identity system that incorporated typography and imagery to reflect Fluss’s brand values and message. 

This system was applied to a range of sales collateral, including: 

  • A visual identity system
  • Product brochures
  • Signage
  • Packaging
  • Product photography 
  • Website design

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