The Challenge

OBC Group has been operating for over 30 years. When they started trading they specialised in chicken products only. As time passed and the company grew and franchised, the range of offerings naturally expanded to include groceries and a full service butchery. With this growth and pivot in the offer to market, an updated brand positioning was required to communicate what the group stood for. 

The Solution

After gathering client feedback and much consultation with OBC Group, a revised brand positioning was developed. Better Butchery. At the same time the brand look and feel was refreshed and a Visual Identity kit was developed to make it easy for the internal team to roll out the updated branding.

We helped OBC Group with the following.

  • A revised brand positioning statement.

  • An updated look and feel for Stores, Advertising, Point of Sale, Social Media, Vehicles and B2B communication.

  • A comprehensive Visual Identity Kit and guidelines to ensure consistent treatment going forward.

  • Updated packaging for house brand products.

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