The Challenge

Rio-Carb approached us with the view of updating their existing branding. Over the years, numerous variations of the logo have existed across different platforms and products. Our challenge was to create a visual identity that stayed true to the existing material—an evolution—and find a way to achieve consistency throughout applications.

The Solution

After consulting with the client, we updated the logo to be more legible at smaller sizes and easier to use in different applications, eliminating the need for multiple versions.

To address the consistency issue, we provided a Visual Identity kit, which included:

  • A strong logo 
  • Full Brand guideline
  • Templates for stationery and advertising

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