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Find out why brand positioning is important to your business. Are you targeting the right clients?
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Buyer personas can help you understand your customer, what they need, what they like and why they would choose and recommend you. They’re useful to understand across all aspects of your business from sales and marketing to customer service and creative.
It’s useful to do a little research before getting into developing buyer personas. As a matter of fact they’re just assumptions without research, and you know what they say about assumptions.
You can use tools like surveys, interviews and focus groups to get relevant information.
Use the internet to your advantage… for free, and by free we mean you pay with time of course. Read online interest forums, relevant social media, and even Google Analytics. Check out reviews and Facebook pages… gather as much insight as you can!
If you believe that, I have a cool harp shaped bridge that crosses the Liffey to sell you. This one size fits all approach to buyer personas has marketing teams all over the globe looking at useless information. Let’s keep it relevant! If you’re selling coffee, you probably don’t need to know how your buyers’ job success is measured (something that appears on most templates), but you do need to know how many cups they drink a day (something that appears on no templates). Customise your personas!
Key things you need to know:
1. Who your buyer is
2. What their pain points are (do you solve a problem?)
3. How they find you
4. How they engage with you
5. Why they’d come back
Yeah, we know. One size doesn’t fit all. This is just to help you get started. It’s in PoweroPint, so feel free to customize it and make it your own!
When should you use buyer personas?
Always. They’re really good for helping you understand your customer base. Don’t put them aside once your business is up and running.
Every once in a while do a few personas to see how you’re tracking.
We recommend doing them for:
Doing this will allow you to see the gaps and pivot accordingly.
If you need help with this, get in touch. It’s what we do!
Find out why brand positioning is important to your business. Are you targeting the right clients?
